100mm (W) x 150mm (L) pink direct thermal labels, 400 per roll, 25mm core, permanent adhesive. These print without a ribbon: the printhead heats a coated, heat-sensitive face and the image develops in the stock itself. The size is the metric 4" x 6" used on Australian courier and eParcel consignment notes, the web is perforated between labels, and the pink stock earmarks the parcels that need handling differently to the rest.
| Label Size | 100mm (W) x 150mm (L), 4" x 6" |
| Labels Per Roll | 400 (1 across) |
| Core Size | 25mm (1 inch) |
| Print Type | Direct Thermal (no ribbon needed) |
| Colour | Pink |
| Adhesive | Permanent |
| Perforated | Yes, between each label |
After the plain version? Pink marks the parcels that need different handling; the rest of the run is cheaper on white. Same size, same 400 label roll, same core: 100mm x 150mm white direct thermal labels, 25mm core.
A direct thermal label carries its own image layer. The printhead darkens that coating point by point, which is why the roll is the only thing you ever load and why the cost per label stays low across a big despatch run. What you give up is permanence. The developed image keeps reacting to heat and light long after printing, so a label left in a hot van, on a sunlit pallet or rubbing inside a bin loses contrast over months rather than years. Long-life labelling should use thermal transfer stock with a matching ribbon.
Pink is used where a parcel needs different treatment, not faster treatment. Returns and RMA consignments, exchanges, repairs going back out, orders with a note on the pick sheet, fragile or awkward items that should not be stacked: all of it reads at a glance once the stock is pink. It is equally common as a customer or account marker, so one wholesaler, retailer or franchise sits visibly apart in a mixed run. Colour in the label stock also survives a faint or half-scanned print, which a printed flag would not.
Permanent adhesive is the default here and it holds on cartons, satchels, shrink wrap, poly bags and most clean, dry surfaces. Each roll holds 400 labels one across on a 25mm (1 inch) core, sized for 4 inch desktop direct thermal printers including Zebra ZD, TSC, Brother and Godex models. At 100mm x 150mm the label matches Australia Post eParcel, StarTrack, Sendle, Aramex, Couriers Please and TNT consignment formats, and the perforation lets staff tear labels off in sequence without a cutter.
Also searched as: pink 4x6 labels, pink shipping labels, 100x150mm pink labels, pink direct thermal labels, 4x6 pink thermal labels, returns labels, pink courier labels, colour coded despatch labels, pink 400 per roll labels, 100mm x 150mm pink DT labels.
Reach for this roll when a parcel has to be handled differently: a return coming back in, a repair going out, a fragile item, or one account you want visible in a shared run. Colour-coding usually needs more than one colour, so the matching orange 100mm x 150mm direct thermal roll covers a second category, and plain white stays the cheaper choice for everything ordinary. Unsure which colour to assign to what? Call POS PLAZA on 1300 115 808.
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